Not all mature gamers are rooting for “a guy who can carry a saw around and hack somebody in half.” (That’s a reference to MadWorld if you’re wondering). At least that’s the hope of Jenova Chen, creative director at thatgamecompany. He is not opposed to blood and gore, but he does believe that games can embed a lot more meaning into their code. You may say that he and his studio are on a crusade to redefine videogames–to flesh out the industry’s narrow offerings with games that stimulate your emotions and your brain. Games that paint with a broader palette.

That’s what he told me during a lengthy interview session the day Flower, his latest opus, arrived on the PlayStation Network. About half of our hour and a half conversation found its way to GamesIndustry.biz. You can read it here: The Beautiful Game.